Cable Thrills Again! New Extra Value Cards with MORE TALKTIME, FREE!

Another great step forward for customers of Cable & Wireless with the introduction of a brand new concept for prepaid users.

As from August the 1st 2005, all SR100 and SR200 Cable Prepaid Cards are now known as "Extra Value Cards" as they contain more money in the form of free additional talktime. All prepaid customers topping up with a SR100 card now receive an extra SR10 free talktime whilst those topping up the SR200 card now receive an extra SR30 free talktime. The extra value is automatically included in all SR100 and SR200 Cable Prepaid cards, so customers instantly receive the additional value the moment they top up.

To coincide with the launch, Cable & Wireless have re-designed all of their Cable Prepaid cards. The front of the SR100 and SR200 cards are now labelled "Extra Value Cards" and carry advertising from Emirates Airline, a close partner to Cable & Wireless and its prepaid service. Emirates' advertising is also featured on the SR50 cards; however, this denomination does not contain extra value.

Cable & Wireless will continue to sell Cable Prepaid cards with the previous designs, as there are a number of these still in stock. Once stock is depleted, only the new design cards will be available on the market. All SR100 and SR200 denominations, regardless of the front design, now contain extra value.

Usman Saadat, Chief Executive Officer of Cable & Wireless said: "Customers keep on winning with us and now we are giving them further rewards for their loyalty. Feedback from the market told us that our customers appreciate more value from their purchases. We listened and responded. With the best SMS rates, greater choice in pre-paid packages, exciting promotions, and now extra value cards, Cable Prepaid is winning for you…!"